Understanding Consumers’ Barriers to Using FinTech Services in the United Arab Emirates: Mixed-Methods Research Approach

• Main Authors: Mohamed Bouteraa, Brahim Chekima, Nelson Lajuni, Ayesha Anwar
• Format: Article
• Language: English; English
• Published: MDPI 2023
• Subjects: HF5410-5417.5 Marketing. Distribution of products; HG1709 Data processing
• Online Access: https://eprints.ums.edu.my/id/eprint/36304/1/ABSTRACT.pdf; https://eprints.ums.edu.my/id/eprint/36304/2/FULL%20TEXT.pdf; https://eprints.ums.edu.my/id/eprint/36304/; https://doi.org/10.3390/su15042931

The cutting-edge development known as FinTech is now fast replacing traditional financial services all over the world. Despite that, UAE consumers are still not embracing FinTech services at the expected rate. This study hence suggests expanded research based on the unified theory of acceptance and...