Customer loyalty in Sabah full-service restaurant

• المؤلفون الرئيسيون: Phang Grace Ing, Ng, Zheng Lin, Ming Xu, Ramayah Thurasamy
• التنسيق: مقال
• اللغة: English; English
• منشور في: Emerald Group Publishing Ltd. 2020
• الموضوعات: TX901-946.5 Hospitality industry. Hotels, clubs, restaurants, etc. Food service
• الوصول للمادة أونلاين: https://eprints.ums.edu.my/id/eprint/34676/1/Abstract.pdf; https://eprints.ums.edu.my/id/eprint/34676/2/Full%20text.pdf; https://eprints.ums.edu.my/id/eprint/34676/; https://www.emerald.com/insight/content/doi/10.1108/APJML-07-2019-0437/full/html; https://doi.org/10.1108/APJML-07-2019-0437

Purpose – Loyal customers are committed to repeat patronage, make business referrals and provide publicity for the business. However, rising customer expectations and price consciousness, advancement of technology, lack of product differentiation and consumer choices have posted more challenges for...