Customer loyalty in Sabah full-service restaurant
Purpose – Loyal customers are committed to repeat patronage, make business referrals and provide publicity for the business. However, rising customer expectations and price consciousness, advancement of technology, lack of product differentiation and consumer choices have posted more challenges for...
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格式: | Article |
语言: | English English |
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Emerald Group Publishing Ltd.
2020
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在线阅读: | https://eprints.ums.edu.my/id/eprint/34676/1/Abstract.pdf https://eprints.ums.edu.my/id/eprint/34676/2/Full%20text.pdf https://eprints.ums.edu.my/id/eprint/34676/ https://www.emerald.com/insight/content/doi/10.1108/APJML-07-2019-0437/full/html https://doi.org/10.1108/APJML-07-2019-0437 |
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