Advertisers use online reviews to design more effective advertisements
The key advertisement element “text” has a unique effect on advertisements and a number of studies have examined how advertisements need to be effective and persuasive. This paper aims to mine the customer reviews for emotional, non-emotional content to design more effective advertisements. The resu...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English English |
| Published: |
Universidad Nacional Autónoma de México
2022
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| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/33478/1/Advertisers%20use%20online%20reviews%20to%20design%20more%20effective%20advertisements.pdf https://eprints.ums.edu.my/id/eprint/33478/2/Advertisers%20use%20online%20reviews%20to%20design%20more%20effective%20advertisements1.pdf https://eprints.ums.edu.my/id/eprint/33478/ https://jart.icat.unam.mx/index.php/jart/article/view/982 https://doi.org/10.22201/icat.24486736e.2022.20.2.982 |
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