Advertisers use online reviews to design more effective advertisements

The key advertisement element “text” has a unique effect on advertisements and a number of studies have examined how advertisements need to be effective and persuasive. This paper aims to mine the customer reviews for emotional, non-emotional content to design more effective advertisements. The resu...

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Bibliographic Details
Main Authors: Rahat Ullah, Ghayur Ahmad, Azaze Azizi Abdul Adis, Atya Zeb
Format: Article
Language:English
English
Published: Universidad Nacional Autónoma de México 2022
Subjects:
Online Access:https://eprints.ums.edu.my/id/eprint/33478/1/Advertisers%20use%20online%20reviews%20to%20design%20more%20effective%20advertisements.pdf
https://eprints.ums.edu.my/id/eprint/33478/2/Advertisers%20use%20online%20reviews%20to%20design%20more%20effective%20advertisements1.pdf
https://eprints.ums.edu.my/id/eprint/33478/
https://jart.icat.unam.mx/index.php/jart/article/view/982
https://doi.org/10.22201/icat.24486736e.2022.20.2.982
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