Consumers’ Behavioural Intention to Use E-wallet During the Pandemic of Covid-19: Applying the Unified Theory of Acceptance and Use of Technology (UTAUT)

• Main Authors: Sharinah Puasa, Tan, Jia Le, Haneffa Muchlis Gazali, Nurjeehan Ayub
• Format: Article
• Language: English; English
• Published: Penerbit UMS 2021
• Subjects: HB1-3840 Economic theory. Demography; RA648.5-767 Epidemics. Epidemiology. Quarantine. Disinfection
• Online Access: https://eprints.ums.edu.my/id/eprint/33206/1/Consumers%E2%80%99%20Behavioural%20Intention%20to%20Use%20E-wallet%20During%20the%20Pandemic%20of%20Covid-19.pdf; https://eprints.ums.edu.my/id/eprint/33206/2/Consumers%E2%80%99%20Behavioural%20Intention%20to%20Use%20E-wallet%20During%20the%20Pandemic%20of%20Covid-191.pdf; https://eprints.ums.edu.my/id/eprint/33206/; https://jurcon.ums.edu.my/ojums/index.php/lbibf/article/view/2959

The new norm of living during the COVID-19 pandemic has changed the way consumers perceived e-wallet. This study aims to: (i) examine consumers’ behavioural intention level to use e-wallet during the COVID-19 pandemic; and (ii) applied the Unified Theory of Acceptance and Use of Technology (UTAUT) in investigating the factors influencing the behavioural intention to use e-wallet during the pandemic situation. A survey questionnaire was conducted through an online platform with consumers in Kuala Lumpur. The descriptive finding (n = 205) indicates a moderate to high level of consumers’ behavioural intention to use e-wallet during the pandemic. Statistical analysis found that Performance Expectancy (p < 1%), Effort Expectancy (p < 1%) and Facilitating Conditions (p < 10%) have significant positive relationships with consumers’ behavioural intention to use e-wallet during the pandemic. The results highlight the critical factors of behavioural intention to use e-wallet in which the Performance Expectancy, Effort Expectancy and Facilitating Conditions remain significant during the pandemic situation. Remarkably, the consumers' behavioural intention to use e-wallet is strongly influenced by Performance Expectancy compared to other variables. On the other hand, Social Influence is found insignificant in influencing the consumers’ behavioural intention to use e-wallet during the pandemic.