Advergame: Potential and Prospects for Advertising Strategy

• Main Authors: Azaze Azizi Abdul Adis, Hyung, Jun Kim
• Format: Article
• Language: English; English
• Published: Universiti Malaysia Sabah 2016
• Subjects: HF5410-5417.5 Marketing. Distribution of products
• Online Access: https://eprints.ums.edu.my/id/eprint/33178/1/Advergame.pdf; https://eprints.ums.edu.my/id/eprint/33178/2/Advergame1.pdf; https://eprints.ums.edu.my/id/eprint/33178/; https://jurcon.ums.edu.my/ojums/index.php/BIMP-EAGA/article/view/3059

This paper aims to discuss the concept of advergames and its benefits from the marketing perspectives and also the future potential of advergames. It suggests that marketing communication by using games, as a medium will result into more effective marketing communication strategy to the brand develo...