The concept and marketing strategy of film products to induce Malaysia tourism industry

There are many tourism products are offered to attract tourists to visit in Malaysia. However, the strategy could be greatly increased through film products which can enhance the current tourism products in Malaysia. Thus, this research aims to investigate the concept and marketing strategy of film...

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Bibliographic Details
Main Author: Noridawati Abd Rahman
Format: Thesis
Language:English
English
Published: 2019
Subjects:
Online Access:https://eprints.ums.edu.my/id/eprint/32884/1/The%20concept%20and%20marketing%20strategy%20of%20film%20poducts%20to%20induce%20Malaysia%20tourism%20industry.24pages.pdf
https://eprints.ums.edu.my/id/eprint/32884/2/The%20concept%20and%20marketing%20strategy%20of%20film%20poducts%20to%20induce%20Malaysia%20tourism%20industry.fulltext.pdf
https://eprints.ums.edu.my/id/eprint/32884/
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