Smartphone dependency and its impact on purchase behaviour

• Main Authors: Amran Harun, Liew, Toh Soon, Abdul Wahid Mohd Kassim, Rini Suryati Sulong
• Format: Article
• Language: English; English
• Published: Canadian Center of Science and Education (CCSE) 2015
• Subjects: HF5001-6182 Business
• Online Access: https://eprints.ums.edu.my/id/eprint/32471/1/Smartphone%20dependency%20and%20its%20impact%20on%20purchase%20behaviour.pdf; https://eprints.ums.edu.my/id/eprint/32471/3/Smartphone%20dependency%20and%20its%20impact%20on%20purchase%20behaviour%20_ABSTRACT.pdf; https://eprints.ums.edu.my/id/eprint/32471/; https://www.ccsenet.org/journal/index.php/ass/article/view/51378; https://doi.org/10.5539/ass.v11n26p196

People nowadays seem to become dependent towards smartphone due to its convenience, great camera features, easy applications’ installations, and more importantly, it can do most of the computer functions on the go. Significantly, smartphone usage in Malaysia is growing enormously and has become a si...