The impact of firm’s capabilities on digital brand performance of SME’s online business

In online business, firms are very sensitive to any changes in the market including internet application for business operation usage. The growth of online business in Malaysia is not in line with the interest of digital brand performance to improve the competitiveness of the companies and maintain...

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書誌詳細
主要な著者:	Masran Tamin, Azaze Azizi Abdul Adis
フォーマット:	論文
言語:	English English
出版事項:	Penerbit UMS 2019
主題:	HF5001-6182 Business
オンライン･アクセス:	https://eprints.ums.edu.my/id/eprint/31665/1/The%20impact%20of%20firm%E2%80%99s%20capabilities%20on%20digital%20brand%20performance%20of%20SME%E2%80%99s%20online%20business_ABSTRACT.pdf https://eprints.ums.edu.my/id/eprint/31665/2/The%20impact%20of%20firm%E2%80%99s%20capabilities%20on%20digital%20brand%20performance%20of%20SME%E2%80%99s%20online%20business.pdf https://eprints.ums.edu.my/id/eprint/31665/ https://jurcon.ums.edu.my/ojums/index.php/mjbe/article/view/2133/1577
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