Millennial loyalty towards artificial intelligence-enabled mobile banking. Evidence from Indonesian Islamic banks
Purpose – This study aims to examine factors driving millennial loyalty towards artificial intelligence (AI)- enabled mobile banking services in Islamic banks. Design/methodology/approach – This research collected the data from 204 millennial customers of Islamic banks in Aceh, Indonesia. Partial le...
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Main Authors: | , , , , , |
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Format: | Article |
Language: | English English |
Published: |
Emerald Group Publishing Limited
2021
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Subjects: | |
Online Access: | https://eprints.ums.edu.my/id/eprint/31632/1/Millennial%20loyalty%20towards%20artificial%20intelligence-enabled%20mobile%20banking%20Evidence%20from%20Indonesian%20Islamic%20banks.pdf https://eprints.ums.edu.my/id/eprint/31632/3/Millennial%20loyalty%20towards%20artificial%20intelligence-enabled%20mobile%20banking.%20Evidence%20from%20Indonesian%20Islamic%20banks_ABSTRACT.pdf https://eprints.ums.edu.my/id/eprint/31632/ https://www.emerald.com/insight/content/doi/10.1108/JIMA-12-2020-0380/full/pdf?casa_token=bT49BzvADskAAAAA:QxYiBdbyBrVjejMui8YI93It_FiFEg9i8MmWN3L04N_FyBabEOe6YFUYglnM9xmYJs5IyjIk5Ee60n72Yx2DM1O48ItVwW9VzVVP8QCGGZvsfDF1FP3Z http://dx.doi.org/10.1108/JIMA-12-2020-0380 |
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