Semiotic analysis of Sabah product: durian chocolate

• Main Authors: Putera Faidz Hassanal Nordin, Mohamad Puad Bebit
• Format: Article
• Language: English; English
• Published: Penerbit UMS 2021
• Subjects: NC703-725 General works; NC997-1003 Commercial art. Advertising art; TX341-641 Nutrition. Foods and food supply
• Online Access: https://eprints.ums.edu.my/id/eprint/31570/1/Semiotic%20analysis%20of%20Sabah%20product.pdf; https://eprints.ums.edu.my/id/eprint/31570/2/Semiotic%20analysis%20of%20Sabah%20product1.pdf; https://eprints.ums.edu.my/id/eprint/31570/; https://jurcon.ums.edu.my/ojums/index.php/jobsts/article/view/3599

This study is research on advertising of locally produced food products, especially in Sabah. It is undeniable that Sabah products are unique and capable of competing at a higher level. However, the impact of local food product labelling on society is still questionable and less encouraging. Proper...