Contemporary shape of logo design for design quality and effectiveness

• Main Authors: Jasni Dolah, Cheong, Zhi Fong, Ahmad Zuhairi Abdul Majid, Lee, Lilian Shiau Gee
• Format: Article
• Language: English; English
• Published: Penerbit UMS 2021
• Subjects: NC997-1003 Commercial art. Advertising art
• Online Access: https://eprints.ums.edu.my/id/eprint/30500/1/Contemporary%20shape%20of%20logo%20design%20for%20design%20quality%20and%20effectiveness%20ABSTRACT.pdf; https://eprints.ums.edu.my/id/eprint/30500/2/Contemporary%20shape%20of%20logo%20design%20for%20design%20quality%20and%20effectiveness.pdf; https://eprints.ums.edu.my/id/eprint/30500/; https://jurcon.ums.edu.my/ojums/index.php/GA/article/view/3277

The goal of this research is to investigate the modern shape of logo design for design quality and effectiveness. Since the announcement of the Movement Control Order (MCO), the market has seen an increase in demand for logo design. Many entrepreneurs appear to be prioritizing online business. Altho...