A study of tour operators' motivation and views on responsible rural tourism development in Sabah, Malaysia
All aspects of sustainability have been widely discussed by researchers and tourism stakeholders for about three decades. The paper presents exploratory research that explores and identifies motivations of tour operators in responding to responsible rural tourism development as well as the challenge...
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Main Authors: | Tay Kai Xin, Chan, Jennifer Kim Lian |
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Format: | Article |
Language: | English English |
Published: |
Tourism Educators Association of Malaysia
2013
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Subjects: | |
Online Access: | https://eprints.ums.edu.my/id/eprint/29136/1/A%20study%20of%20tour%20operators%27%20motivation%20and%20views%20on%20responsible%20rural%20tourism%20development%20in%20Sabah%2C%20Malaysia_ABSTRACT.pdf https://eprints.ums.edu.my/id/eprint/29136/2/A%20study%20of%20tour%20operators%27%20motivation%20and%20views%20on%20responsible%20rural%20tourism%20development%20in%20Sabah%2C%20Malaysia.pdf https://eprints.ums.edu.my/id/eprint/29136/ https://teamjournalht.files.wordpress.com/2014/03/vol1012013-team-journal-of-hospitality_tourism_2.pdf |
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