An exploration of social networking sites (SNS) adoption in Malaysia using Technology Acceptance Model (TAM), Theory of Planned Behavior (TPB) and intrinsic motivation

• Main Authors: Goh, Say Leng, Suddin Lada, Mohd Zulkifli Muhammad, Ag Asri Hj Ag Ibrahim, Tamrin Amboala
• Format: Article
• Language: English; English
• Published: JIBC Publisher 2011
• Subjects: T Technology (General)
• Online Access: https://eprints.ums.edu.my/id/eprint/28952/1/An%20exploration%20of%20social%20networking%20sites%20%28SNS%29%20adoption%20in%20Malaysia%20using%20Technology%20Acceptance%20Model%20%28TAM%29%2C%20Theory%20of%20Planned%20Behavior%20%28TPB%29%20and%20intrinsic%20motivation%20ABSTRACT.pdf; https://eprints.ums.edu.my/id/eprint/28952/2/An%20exploration%20of%20social%20networking%20sites%20%28SNS%29%20adoption%20in%20Malaysia%20using%20Technology%20Acceptance%20Model%20%28TAM%29%2C%20Theory%20of%20Planned%20Behavior%20%28TPB%29%20and%20intrinsic%20motivation%20FULL%20TEXT.pdf; https://eprints.ums.edu.my/id/eprint/28952/; https://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.299.1601&rep=rep1&type=pdf

The objective of the paper is to explore the factors that encourage students to adopt social network sites (SNS) in Malaysia and to use the study’s findings to develop guidelines for SNS providers on how to maximize the rate of adoption. A conceptual model of Technology Acceptance Model (TAM), Theor...