Community entrepreneurial venture in river cruise tourism in Sabah

• Main Authors: Yuzainy Janin, Kamisan Pusiran, Kamarul Mizal Marzuki, Dayangku Aslinah Abd Rahim, Andi Tamsang Andi Kele
• Format: Proceedings
• Language: English; English
• Subjects: DS Asia; G Geography (General). Atlases. Maps; HF Commerce
• Online Access: https://eprints.ums.edu.my/id/eprint/27134/2/Campuran%20pemasaran%20di%20GM%20Merlimau%20Enterprise-Absrtact.pdf; https://eprints.ums.edu.my/id/eprint/27134/1/Campuran%20Pemasaran%20Di%20GM%20Merlimau%20Enterprise.pdf; https://eprints.ums.edu.my/id/eprint/27134/

River cruising has been part of Sabah tourism product for quite sometime. However, apart from Kinabatangan River, it can be argued that the existence of river cruise tourism in other location in Sabah has not been in the limelight of tourism promotion. The fact is, there are communities along other...