Customer satisfaction through management accounting practices in the hotel industry
The role of management accounting practices in enhancing customer satisfaction has often been overlooked by many. Therefore, this study aims to examine the antecedent role of management accounting practices and their influence on customer satisfaction. Non-probability purposive sampling technique wa...
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Human Resource Management Academic Research Society
2020
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在线阅读: | https://eprints.ums.edu.my/id/eprint/26992/1/Customer%20satisfaction%20through%20management%20accounting%20practices%20in%20the%20hotel%20industry-Abstract.pdf https://eprints.ums.edu.my/id/eprint/26992/2/Customer%20satisfaction%20through%20management%20accounting%20practices%20in%20the%20hotel%20industry.pdf https://eprints.ums.edu.my/id/eprint/26992/ https://hrmars.com/papers/detail/IJARAFMS/7752 |
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my.ums.eprints.269922021-05-20T11:01:38Z https://eprints.ums.edu.my/id/eprint/26992/ Customer satisfaction through management accounting practices in the hotel industry Salumah Nain Rasid Mail Nelson Lajuni Stephen Sondoh Jr HD Industries. Land use. Labor HF Commerce The role of management accounting practices in enhancing customer satisfaction has often been overlooked by many. Therefore, this study aims to examine the antecedent role of management accounting practices and their influence on customer satisfaction. Non-probability purposive sampling technique was used to identify the respondents among hotel accounting staffs in Malaysia (N = 200) to examine the customers' satisfaction through management accounting practices in the hotel industry. The current data is analyzed by utilizing Partial Least Square Structural Equation Modeling (PLS-SEM) using the SmartPLS version 3.0 application. The results indicate that management accounting practices had significant effects on customer satisfaction. The findings provide a better understanding of the antecedent role of management accounting practices and their influence on hotel's customer satisfaction. Limitations and contributions are also discussed to justify the significance of this research. Human Resource Management Academic Research Society 2020-12-29 Article PeerReviewed text en https://eprints.ums.edu.my/id/eprint/26992/1/Customer%20satisfaction%20through%20management%20accounting%20practices%20in%20the%20hotel%20industry-Abstract.pdf text en https://eprints.ums.edu.my/id/eprint/26992/2/Customer%20satisfaction%20through%20management%20accounting%20practices%20in%20the%20hotel%20industry.pdf Salumah Nain and Rasid Mail and Nelson Lajuni and Stephen Sondoh Jr (2020) Customer satisfaction through management accounting practices in the hotel industry. International Journal of Academic Research in Accounting, Finance and Management Sciences, 10 (3). pp. 510-526. ISSN 2225-8329 (Submitted) https://hrmars.com/papers/detail/IJARAFMS/7752 |
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HD Industries. Land use. Labor HF Commerce Salumah Nain Rasid Mail Nelson Lajuni Stephen Sondoh Jr Customer satisfaction through management accounting practices in the hotel industry |
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The role of management accounting practices in enhancing customer satisfaction has often been overlooked by many. Therefore, this study aims to examine the antecedent role of management accounting practices and their influence on customer satisfaction. Non-probability purposive sampling technique was used to identify the respondents among hotel accounting staffs in Malaysia (N = 200) to examine the customers' satisfaction through management accounting practices in the hotel industry. The current data is analyzed by utilizing Partial Least Square Structural Equation Modeling (PLS-SEM) using the SmartPLS version 3.0 application. The results indicate that management accounting practices had significant effects on customer satisfaction. The findings provide a better understanding of the antecedent role of management accounting practices and their influence on hotel's customer satisfaction. Limitations and contributions are also discussed to justify the significance of this research. |
format |
Article |
author |
Salumah Nain Rasid Mail Nelson Lajuni Stephen Sondoh Jr |
author_facet |
Salumah Nain Rasid Mail Nelson Lajuni Stephen Sondoh Jr |
author_sort |
Salumah Nain |
title |
Customer satisfaction through management accounting practices in the hotel industry |
title_short |
Customer satisfaction through management accounting practices in the hotel industry |
title_full |
Customer satisfaction through management accounting practices in the hotel industry |
title_fullStr |
Customer satisfaction through management accounting practices in the hotel industry |
title_full_unstemmed |
Customer satisfaction through management accounting practices in the hotel industry |
title_sort |
customer satisfaction through management accounting practices in the hotel industry |
publisher |
Human Resource Management Academic Research Society |
publishDate |
2020 |
url |
https://eprints.ums.edu.my/id/eprint/26992/1/Customer%20satisfaction%20through%20management%20accounting%20practices%20in%20the%20hotel%20industry-Abstract.pdf https://eprints.ums.edu.my/id/eprint/26992/2/Customer%20satisfaction%20through%20management%20accounting%20practices%20in%20the%20hotel%20industry.pdf https://eprints.ums.edu.my/id/eprint/26992/ https://hrmars.com/papers/detail/IJARAFMS/7752 |
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1760230566761857024 |
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13.149126 |