Malaysia film posters from the perspective of Malay culture

• Main Authors: Hajijah Lamiri, Zairul Anwar Md. Dawam
• Format: Article
• Language: English; English
• Published: Penerbit Universiti Malaysia Sabah 2020
• Subjects: BJ Ethics
• Online Access: https://eprints.ums.edu.my/id/eprint/26838/1/Malaysia%20film%20posters%20from%20the%20perspective%20of%20Malay%20culture-ABSTRACT.pdf; https://eprints.ums.edu.my/id/eprint/26838/2/Malaysia%20film%20posters%20from%20the%20perspective%20of%20Malay%20culture.pdf; https://eprints.ums.edu.my/id/eprint/26838/; https://jurcon.ums.edu.my/ojums/index.php/GA/article/view/2841

The content of Malaysia films as well as the film posters itself reflects the “face” or culture of Malaysian peoples, especially the Malays. Content analysis was the main methodology been used in this study, which by analysing content portrayed in 12 movie posters that has been selected randomly fro...