Consumer purchasing behaviour of emotional design in e-commerce
When we touched about consumer purchasing behaviour through emotional design, we refer to the three significant attributes; emotion, reasoning, and perception. Then, when we explain further about the emotional design, we are about to touch on the three levels of design; visceral, behavioural, and re...
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| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
World Academy of Research in Science and Engineering
2020
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| Online Access: | https://eprints.ums.edu.my/id/eprint/26272/1/Consumer%20purchasing%20behaviour%20of%20emotional%20design%20in%20e-commerce.pdf https://eprints.ums.edu.my/id/eprint/26272/ https://doi.org/10.30534/ijatcse/2020/4691.42020 |
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