An extended model of destination image formation: The inclusion of sensory images
The purpose of this study is to examine the development of destination image from the sensory form to the cognitive and affective forms, and the effects that these three types of destination image can have on tourist intention. Japan’s Tohoku district was selected as the destination, while Malaysi...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
VUM
2020
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| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/25305/1/An%20extended%20model%20of%20destination%20image%20formation%20The%20inclusion%20of%20sensory%20images.pdf https://eprints.ums.edu.my/id/eprint/25305/ |
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