Destination image as a healing destination among medical tourists: an exploratory case study of Penang, Malaysia
Medical tourism has become adjectival tourism in both developed and developing nations. In recent years, it has gained impetus in Malaysia, which is an ideal hub for medical tourism in Asia due to various competitive factors. Although several key elements have contributed to the growth of medical to...
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| Main Authors: | , , , |
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| Format: | Article |
| Published: |
2021
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| Subjects: | |
| Online Access: | http://eprints.um.edu.my/35566/ |
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