Non-Muslim Consumers Attitude and Repurchase Behaviour Towards Halal Food: An Application of Buyer Behaviour Model

• المؤلفون الرئيسيون: Dayang Haryani Diana Ag. Damit, Amran Harun, David Martin, Abdul Shukor B Shamsudin, Abdul Wahid Mohd Kassim
• التنسيق: مقال
• اللغة: English; English
• منشور في: 2018
• الموضوعات: BP Islam. Bahaism. Theosophy, etc
• الوصول للمادة أونلاين: https://eprints.ums.edu.my/id/eprint/22897/1/Non-Muslim%20Consumers%20Attitude%20and%20Repurchase%20Behaviour%20Towards%20Halal%20Food%20An%20Application%20of%20Buyer%20Behaviour%20Model.pdf; https://eprints.ums.edu.my/id/eprint/22897/7/Non-Muslim%20Consumers%20Attitude%20and%20Repurchase%20Behaviour%20Towards%20Halal%20Food%20An%20Application%20of%20Buyer%20Behaviour%20Model.pdf; https://eprints.ums.edu.my/id/eprint/22897/

Halal food is widely recognised for its exceptional quality assurance and wholesomeness which attracts both Muslim and non-Muslim consumers. Previous studies have shed some light on the Muslim consumer attitude-behaviour interactions with halal products. However, studies of similar topic focusing on...