The cooperative characteristics and its relation towards trust in cooperative brand

This study attempts to examine the dimensions of cooperative characteristics towards trust incooperative brand. Although there are abundance of studies on brand’s trust in the marketingliterature, little has been done on the factors leading to brand’s trust in the cooperative context.Specifically, t...

Full description

Saved in:
Bibliographic Details
Main Authors: Yusman Yacob, Jati Kasuma Ali, Nelson Lajuni, Hiram Ting, Muhd Khairul Azhar Ahmad
Format: Article
Language:English
Published: 2018
Subjects:
Online Access:https://eprints.ums.edu.my/id/eprint/21990/1/The%20Cooperative%20Characteristics%20and%20its%20Relation%20Towards%20Trustin%20Cooperative%20Brand.pdf
https://eprints.ums.edu.my/id/eprint/21990/
Tags: Add Tag
No Tags, Be the first to tag this record!
Be the first to leave a comment!
You must be logged in first