The cooperative characteristics and its relation towards trust in cooperative brand
This study attempts to examine the dimensions of cooperative characteristics towards trust incooperative brand. Although there are abundance of studies on brand’s trust in the marketingliterature, little has been done on the factors leading to brand’s trust in the cooperative context.Specifically, t...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
2018
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| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/21990/1/The%20Cooperative%20Characteristics%20and%20its%20Relation%20Towards%20Trustin%20Cooperative%20Brand.pdf https://eprints.ums.edu.my/id/eprint/21990/ |
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