Impacts of Corporate Social Responsibility on the Links between Green Marketing Awareness and Consumer Purchase Intentions

• Main Authors: Norazah Mohd Suki, Norbayah Mohd Suki, Nur Shahirah Azman
• 格式: Article
• 语言: English
• 出版: 2016
• 主题: HF Commerce
• 在线阅读: https://eprints.ums.edu.my/id/eprint/21788/1/Impacts%20of%20Corporate%20Social%20Responsibility%20on%20the%20Links%20Between%20Green%20Marketing%20Awareness%20and%20Consumer%20Purchase%20Intentions.pdf; https://eprints.ums.edu.my/id/eprint/21788/; https://doi.org/10.1016/S2212-5671(16)30123-X

This study examines the mediating roles of corporate social responsibility on the links between green marketing awareness and consumer purchase intentions. Data was analyzed using the partial least squares (PLS) approach for the analysis of structural equation models with SmartPLS computer program v...