Factors Affecting Third Generation (3G) Mobile Service Acceptance: Evidence from Malaysia.
This paper aims to examine factors affecting subscribers’ intention towards using 3G mobile service. Cross sectional data were collected from 100 respondents through a survey. Data were then analyzed by means of multiple regression analysis. The findings verified the research hypotheses, and confirm...
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| Format: | Article |
| Language: | English |
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| Online Access: | https://eprints.ums.edu.my/id/eprint/21550/1/Factors%20Affecting%20Third%20Generation.pdf https://eprints.ums.edu.my/id/eprint/21550/ |
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