The impact of food trends on menu innovation
The search for the right 'pedigree' of innovative menus is endless. As the consumer foodservice markets are converging to one global market, increasingly demand for new menus is evitable. In today's global foodservice markets, the fast changing trend of consumers' preferences and...
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| Main Authors: | , , |
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| Format: | Book Chapter |
| Language: | English |
| Published: |
IGI Global Publication
2015
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| Online Access: | https://eprints.ums.edu.my/id/eprint/20258/1/The%20impact%20of%20food%20trends%20on%20menu%20innovation.pdf https://eprints.ums.edu.my/id/eprint/20258/ https://doi.org/10.4018/978-1-4666-8606-9.ch015 |
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