Students' acceptance of youtube for procedural learning
This research investigates students' acceptance of YouTube for procedural learning. Multiple regression was used to analyze the data based on sample of 240 respondents who pursuing studies in a public higher learning institution in Federal Territory of Labuan, Malaysia. Results revealed that th...
Saved in:
Main Authors: | , , |
---|---|
Format: | Book Chapter |
Language: | English |
Published: |
IGI Global Publication
2016
|
Subjects: | |
Online Access: | https://eprints.ums.edu.my/id/eprint/20251/1/Students%20acceptance%20of%20youtube%20for%20procedural%20learning.pdf https://eprints.ums.edu.my/id/eprint/20251/ https://doi.org/10.4018/978-1-5225-0746-8.ch004 |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
id |
my.ums.eprints.20251 |
---|---|
record_format |
eprints |
spelling |
my.ums.eprints.202512018-06-20T00:22:07Z https://eprints.ums.edu.my/id/eprint/20251/ Students' acceptance of youtube for procedural learning Lim, Wen Ying Chew, Yuin Xian Chan Cynye LB Theory and practice of education This research investigates students' acceptance of YouTube for procedural learning. Multiple regression was used to analyze the data based on sample of 240 respondents who pursuing studies in a public higher learning institution in Federal Territory of Labuan, Malaysia. Results revealed that there is connection between content richness, task-technology fit, YouTube self-efficacy and vividness and behavioral intention to use YouTube. Results may enhance the intentions of users on browsing YouTube for more procedural learning. YouTube can enlarge the functions as a mass-oriented means for procedural learning to increase the perceived usefulness of YouTube and improve the users' behavioral intention to browse YouTube. The role of this study is important to dedicate the YouTube users for the procedural learning in their education tasks. This study is to integrate the TAM with perceived ease of use and perceived usefulness to have an effect on the activity intention of users. IGI Global Publication 2016 Book Chapter NonPeerReviewed text en https://eprints.ums.edu.my/id/eprint/20251/1/Students%20acceptance%20of%20youtube%20for%20procedural%20learning.pdf Lim, Wen Ying and Chew, Yuin Xian and Chan Cynye (2016) Students' acceptance of youtube for procedural learning. Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement. pp. 57-74. https://doi.org/10.4018/978-1-5225-0746-8.ch004 |
institution |
Universiti Malaysia Sabah |
building |
UMS Library |
collection |
Institutional Repository |
continent |
Asia |
country |
Malaysia |
content_provider |
Universiti Malaysia Sabah |
content_source |
UMS Institutional Repository |
url_provider |
http://eprints.ums.edu.my/ |
language |
English |
topic |
LB Theory and practice of education |
spellingShingle |
LB Theory and practice of education Lim, Wen Ying Chew, Yuin Xian Chan Cynye Students' acceptance of youtube for procedural learning |
description |
This research investigates students' acceptance of YouTube for procedural learning. Multiple regression was used to analyze the data based on sample of 240 respondents who pursuing studies in a public higher learning institution in Federal Territory of Labuan, Malaysia. Results revealed that there is connection between content richness, task-technology fit, YouTube self-efficacy and vividness and behavioral intention to use YouTube. Results may enhance the intentions of users on browsing YouTube for more procedural learning. YouTube can enlarge the functions as a mass-oriented means for procedural learning to increase the perceived usefulness of YouTube and improve the users' behavioral intention to browse YouTube. The role of this study is important to dedicate the YouTube users for the procedural learning in their education tasks. This study is to integrate the TAM with perceived ease of use and perceived usefulness to have an effect on the activity intention of users. |
format |
Book Chapter |
author |
Lim, Wen Ying Chew, Yuin Xian Chan Cynye |
author_facet |
Lim, Wen Ying Chew, Yuin Xian Chan Cynye |
author_sort |
Lim, Wen Ying |
title |
Students' acceptance of youtube for procedural learning |
title_short |
Students' acceptance of youtube for procedural learning |
title_full |
Students' acceptance of youtube for procedural learning |
title_fullStr |
Students' acceptance of youtube for procedural learning |
title_full_unstemmed |
Students' acceptance of youtube for procedural learning |
title_sort |
students' acceptance of youtube for procedural learning |
publisher |
IGI Global Publication |
publishDate |
2016 |
url |
https://eprints.ums.edu.my/id/eprint/20251/1/Students%20acceptance%20of%20youtube%20for%20procedural%20learning.pdf https://eprints.ums.edu.my/id/eprint/20251/ https://doi.org/10.4018/978-1-5225-0746-8.ch004 |
_version_ |
1760229690095697920 |
score |
13.18916 |