A descriptive investigation of Malaysian internet users’ adoption of online shopping

The rapid adoption of the Internet as a commercial tool has resulted in firms trying to do business in innovative ways of marketing in computer-mediated environments. As more businesses connect to the Internet, consumers will have wider choices in gathering products or services with respect to the l...

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Bibliographic Details
Main Author: Norazah Mohd Suki
Format: Article
Language:English
Published: Penerbit UKM 2006
Subjects:
Online Access:https://eprints.ums.edu.my/id/eprint/18640/1/A%20descriptive%20investigation%20of%20Malaysian%20internet%20users.pdf
https://eprints.ums.edu.my/id/eprint/18640/
http://ejournals.ukm.my/apjitm/article/view/1268
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