Ecommerce using search engine optimization

• Main Author: Wei, Yeap Jia
• Format: Undergraduates Project Papers
• Language: English
• Published: 2012
• Subjects: TK Electrical engineering. Electronics Nuclear engineering
• Online Access: http://umpir.ump.edu.my/id/eprint/7017/1/ECOMMERCE%20USING%20SEARCH%20ENGINE%20OPTIMIZATION.pdf; http://umpir.ump.edu.my/id/eprint/7017/

Ecommerce using Search Engine Optimization (ESEO) is an ecommerce system that focuses on implementing SEO techniques to improve the website‘s ranking in Search Engine Results Page (SERP). When a new web system is available online, it takes time for the site to be available in SERP. For a site to be noticed by consumers, it is shown that the site‘s ranking must be on the top area of the SERP, preferably the first page. This is why SEO is important in improving the ranking of a website. One of the approaches is by modifying various elements in the design of the website to effectively increase the relevance of its content to the query of consumers. In ESEO, item information input by user will be used to customize the content generation of the webpages. The optimization works in the form of auto page generation without requiring users‘ active intervention.