Factors Influencing Customer Satisfaction: A Study on Quick Service Restaurant in Sabak Bernam, Selangor

• Main Authors: Nurul Ashykin, Abd Aziz, Suzilawani, Samrin, Khairunnisa, Abdul Aziz
• Format: Article
• Language: English
• Published: Universiti Utara Malaysia 2023
• Subjects: HD28 Management. Industrial Management
• Online Access: http://umpir.ump.edu.my/id/eprint/40407/1/Factors%20Influencing%20Customer%20Satisfaction%20A%20Study%20on%20Quick%20Service%20Restaurant%20in%20Sabak%20Bernam%2C%20Selangor.pdf; http://umpir.ump.edu.my/id/eprint/40407/; https://e-journal.uum.edu.my/index.php/jtom/article/view/19671/4031

Nowadays, all types of businesses and industries are facing global competition, and the quick service restaurant franchise industry is no exception. Every time there will definitely be a new brand or business that offers a variety of goods and services in its own way inan effort to att...