The Influence of Self-Service Experiences on Customer Satisfaction
Successful companies consistently provide higher levels of satisfaction to their customers. This study is to determine the impact of self-service experiences on customer satisfaction. For the purpose of the study, 120 McDonald's customers were selected for a survey. The results showed that bein...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Malaysia Pahang
2023
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| Subjects: | |
| Online Access: | http://umpir.ump.edu.my/id/eprint/39642/1/The%20Influence%20of%20Self-Service%20Experiences%20on%20Customer%20Satisfaction.pdf http://umpir.ump.edu.my/id/eprint/39642/ https://journal.ump.edu.my/ijim/article/view/10023/3027 |
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