Predicting purchase behaviour of Indonesian and French Muslim consumers: insights from a multi-group analysis

Purpose – This paper aims to model Muslim consumers’ purchase behaviour that predicts the impacts of behavioural factors of spirituality, emotional value, image, trust and satisfaction on Halal-labelled food products. The model was used among Muslim consumers in Indonesia and France. Design/metho...

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Bibliographic Details
Main Authors: Firdaus, Farah Syahida, Ikhsan, Ridho Bramulya, Fernando, Yudi
Format: Article
Language:English
Published: Emerald Insight 2022
Subjects:
Online Access:http://umpir.ump.edu.my/id/eprint/33521/7/Predicting%20purchase%20behaviour%20of%20indonesian%20and%20french%20muslim.pdf
http://umpir.ump.edu.my/id/eprint/33521/
https://doi.org/10.1108/JIMA-05-2021-0169
https://doi.org/10.1108/JIMA-05-2021-0169
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