Predicting purchase behaviour of Indonesian and French Muslim consumers: insights from a multi-group analysis

• Main Authors: Firdaus, Farah Syahida, Ikhsan, Ridho Bramulya, Fernando, Yudi
• Format: Article
• Language: English
• Published: Emerald Insight 2022
• Subjects: HD28 Management. Industrial Management; HT Communities. Classes. Races; HV Social pathology. Social and public welfare
• Online Access: http://umpir.ump.edu.my/id/eprint/33521/7/Predicting%20purchase%20behaviour%20of%20indonesian%20and%20french%20muslim.pdf; http://umpir.ump.edu.my/id/eprint/33521/; https://doi.org/10.1108/JIMA-05-2021-0169; https://doi.org/10.1108/JIMA-05-2021-0169

Purpose – This paper aims to model Muslim consumers’ purchase behaviour that predicts the impacts of behavioural factors of spirituality, emotional value, image, trust and satisfaction on Halal-labelled food products. The model was used among Muslim consumers in Indonesia and France. Design/metho...