Improving Mobile Value-Added Services (MVAS) in Yemen Mobile Companies

• Main Authors: Hajar, Mohamed A., Daing Nasir, Ibrahim, Mohd Ridzuan, Darun, Al-Sharafi, Mohammed A.
• Format: Article
• Language: English
• Published: IJITLS, UAE 2020
• Subjects: HD Industries. Land use. Labor; QA75 Electronic computers. Computer science
• Online Access: http://umpir.ump.edu.my/id/eprint/30448/1/Improving%20Mobile%20Value-Added%20Services.pdf; http://umpir.ump.edu.my/id/eprint/30448/; https://journals.sfu.ca/ijitls/index.php/ijitls/article/view/127

Mobile Value-Added Services (MVAS) is a general expression for any services added to mobile phone networks other than voice services. However, the difficulty of identifying and promoting the appeal MVAS to the individual customer is vague and often confusing. This empirical study aims to reduce this...