The Role of Mobile Instant Messaging (Mim) Application in Enhancing Technical Students’ Frequency of Communication, Social Connectedness and Group Attitude: A Proposed Framework

• Main Authors: Noor Raha, Mohd Radzuan, Zarina, Mohd Ali, Abdullah Adnan, Mohamed, Nurkarimah, Yusof, Mohd Asyraf, Othman
• Format: Conference or Workshop Item
• Language: English
• Published: 2015
• Subjects: HD28 Management. Industrial Management; Q Science (General)
• Online Access: http://umpir.ump.edu.my/id/eprint/10918/1/The%20Role%20Of%20Mobile%20Instant%20Messaging%20%28Mim%29%20Application%20In%20Enhancing%20Technical%20Students%E2%80%99%20Frequency%20Of%20Communication%2C%20Social%20Connectedness%20And%20Group%20Attitude-%20A%20Proposed%20Framework.pdf; http://umpir.ump.edu.my/id/eprint/10918/

Mobile instant messaging (MIM) has become an essential part of everyday life in this digital era. This current trend has been widespread among young adults in developed and developing nations as a result of overwhelming smartphone penetration. Therefore, it is not surprising to find students at tert...