Marketing to the bottom of pramid - consumer behavior at Flea Market

This is a conceptual paper about consumer behavior at flea market. Combination of factors such as low prices, deals and bargains, unique places and one stop center for community interactions are the significant implications to the customers of flea market. The bottom of the pyramid customers will f...

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Bibliographic Details
Main Authors: Hyder Jaleel, Wan Mohd Nazdrol Wan Mohd Nasir
Format: Book Section
Language:English
Published: Faculty of Entrepreneurship and Business,UMK 2015
Online Access:http://discol.umk.edu.my/id/eprint/8572/1/Conference%20Paper%2027%20%20ISEB%202015.pdf
http://discol.umk.edu.my/id/eprint/8572/
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