Cover Image

Marketing to the bottom of pramid - consumer behavior at Flea Market

This is a conceptual paper about consumer behavior at flea market. Combination of factors such as low prices, deals and bargains, unique places and one stop center for community interactions are the significant implications to the customers of flea market. The bottom of the pyramid customers will f...

Full description

Saved in:
Bibliographic Details
Main Authors: Hyder Jaleel, Wan Mohd Nazdrol Wan Mohd Nasir
Format: Book Section
Language:English
Published: Faculty of Entrepreneurship and Business,UMK 2015
Online Access:http://discol.umk.edu.my/id/eprint/8572/1/Conference%20Paper%2027%20%20ISEB%202015.pdf
http://discol.umk.edu.my/id/eprint/8572/
Tags: Add Tag
No Tags, Be the first to tag this record!
id my.umk.eprints.8572
record_format eprints
spelling my.umk.eprints.85722022-05-23T14:23:09Z http://discol.umk.edu.my/id/eprint/8572/ Marketing to the bottom of pramid - consumer behavior at Flea Market Hyder Jaleel Wan Mohd Nazdrol Wan Mohd Nasir This is a conceptual paper about consumer behavior at flea market. Combination of factors such as low prices, deals and bargains, unique places and one stop center for community interactions are the significant implications to the customers of flea market. The bottom of the pyramid customers will find that the flea markets are always affordable, easy to access and available. Nowadays, the sellers at flea market can use the internet as a powerful source of information and one of the sales channel to promote their stuff. Faculty of Entrepreneurship and Business,UMK 2015 Book Section NonPeerReviewed text en http://discol.umk.edu.my/id/eprint/8572/1/Conference%20Paper%2027%20%20ISEB%202015.pdf Hyder Jaleel and Wan Mohd Nazdrol Wan Mohd Nasir (2015) Marketing to the bottom of pramid - consumer behavior at Flea Market. In: The Proceedings of The 4th International Seminar on Entrepreneurship and Business (ISEB 2015). Faculty of Entrepreneurship and Business,UMK, pp. 492-467. ISBN 9789670955032
institution Universiti Malaysia Kelantan
building Perpustakaan Universiti Malaysia Kelantan
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Kelantan
content_source UMK Institutional Repository
url_provider http://umkeprints.umk.edu.my/
language English
description This is a conceptual paper about consumer behavior at flea market. Combination of factors such as low prices, deals and bargains, unique places and one stop center for community interactions are the significant implications to the customers of flea market. The bottom of the pyramid customers will find that the flea markets are always affordable, easy to access and available. Nowadays, the sellers at flea market can use the internet as a powerful source of information and one of the sales channel to promote their stuff.
format Book Section
author Hyder Jaleel
Wan Mohd Nazdrol Wan Mohd Nasir
spellingShingle Hyder Jaleel
Wan Mohd Nazdrol Wan Mohd Nasir
Marketing to the bottom of pramid - consumer behavior at Flea Market
author_facet Hyder Jaleel
Wan Mohd Nazdrol Wan Mohd Nasir
author_sort Hyder Jaleel
title Marketing to the bottom of pramid - consumer behavior at Flea Market
title_short Marketing to the bottom of pramid - consumer behavior at Flea Market
title_full Marketing to the bottom of pramid - consumer behavior at Flea Market
title_fullStr Marketing to the bottom of pramid - consumer behavior at Flea Market
title_full_unstemmed Marketing to the bottom of pramid - consumer behavior at Flea Market
title_sort marketing to the bottom of pramid - consumer behavior at flea market
publisher Faculty of Entrepreneurship and Business,UMK
publishDate 2015
url http://discol.umk.edu.my/id/eprint/8572/1/Conference%20Paper%2027%20%20ISEB%202015.pdf
http://discol.umk.edu.my/id/eprint/8572/
_version_ 1763304003318317056
score 13.160551

Similar Items