Exploring the relationship between customer’s experience and customers’ re-patronage intention

• Main Authors: Azila Jaini, Nor Asma Ahmad, Siti Zamanira Mat Zaib, Zaminor Zamzamir@Zamzamin
• 格式: Book Section
• 語言: English
• 出版: Faculty of Entrepreneurship and Business,UMK 2015
• 在線閱讀: http://discol.umk.edu.my/id/eprint/8558/1/Conference%20Paper%2013%20%20ISEB%202015.pdf; http://discol.umk.edu.my/id/eprint/8558/

In the global competition nowadays, customer experience becomes a new focus for every business owner. Repeat customers are of paramount importance for it to ensures continuous business growth of the firm and hence, business profitability. The purpose of this study is to examine the relationship betw...