Modelling continuance intention in mobile commerce usage activities: An early insight

This article, which is based on a preliminary study, aims to examine Malaysian consumers’ continuance intention in mobile commerce usage activities by extending the Expectation-Confirmation Model (ECM). Data was gathered from 45 consumers who had prior experience using mobile commerce and analyzed u...

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Bibliographic Details
Main Authors: Azyanee Luqman, Razli Che Razak, Mohammad Ismail, Mohd Afifie Mohd Alwi
Format: Non-Indexed Article
Published: TextRoad Publication 2016
Online Access:http://discol.umk.edu.my/id/eprint/8455/
http://www.textroad.com/Applied%20Environmental%20and%20Biological%20Sciences.html
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