Modelling continuance intention in mobile commerce usage activities: An early insight
This article, which is based on a preliminary study, aims to examine Malaysian consumers’ continuance intention in mobile commerce usage activities by extending the Expectation-Confirmation Model (ECM). Data was gathered from 45 consumers who had prior experience using mobile commerce and analyzed u...
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TextRoad Publication
2016
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my.umk.eprints.84552022-05-23T10:27:35Z http://discol.umk.edu.my/id/eprint/8455/ Modelling continuance intention in mobile commerce usage activities: An early insight Azyanee Luqman Razli Che Razak Mohammad Ismail Mohd Afifie Mohd Alwi This article, which is based on a preliminary study, aims to examine Malaysian consumers’ continuance intention in mobile commerce usage activities by extending the Expectation-Confirmation Model (ECM). Data was gathered from 45 consumers who had prior experience using mobile commerce and analyzed using Partial Least Squares structural equation modelling (PLS-SEM) technique. Findings revealed that only satisfaction was found to be significantly related to continuance intention, explaining 68.6% of the variance. Surprisingly, perceived usefulness and personal innovativeness were found to have no significant relationships with continuance intention. Finally, limitation and suggestions for future research are also elaborated. TextRoad Publication 2016 Non-Indexed Article NonPeerReviewed Azyanee Luqman and Razli Che Razak and Mohammad Ismail and Mohd Afifie Mohd Alwi (2016) Modelling continuance intention in mobile commerce usage activities: An early insight. Journal of Applied Environmental and Biological Sciences, 6 (1S). pp. 36-47. ISSN 2090-4274 http://www.textroad.com/Applied%20Environmental%20and%20Biological%20Sciences.html |
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This article, which is based on a preliminary study, aims to examine Malaysian consumers’ continuance intention
in mobile commerce usage activities by extending the Expectation-Confirmation Model (ECM). Data was gathered
from 45 consumers who had prior experience using mobile commerce and analyzed using Partial Least Squares
structural equation modelling (PLS-SEM) technique. Findings revealed that only satisfaction was found to be
significantly related to continuance intention, explaining 68.6% of the variance. Surprisingly, perceived usefulness
and personal innovativeness were found to have no significant relationships with continuance intention. Finally,
limitation and suggestions for future research are also elaborated. |
format |
Non-Indexed Article |
author |
Azyanee Luqman Razli Che Razak Mohammad Ismail Mohd Afifie Mohd Alwi |
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Azyanee Luqman Razli Che Razak Mohammad Ismail Mohd Afifie Mohd Alwi Modelling continuance intention in mobile commerce usage activities: An early insight |
author_facet |
Azyanee Luqman Razli Che Razak Mohammad Ismail Mohd Afifie Mohd Alwi |
author_sort |
Azyanee Luqman |
title |
Modelling continuance intention in mobile commerce usage activities:
An early insight |
title_short |
Modelling continuance intention in mobile commerce usage activities:
An early insight |
title_full |
Modelling continuance intention in mobile commerce usage activities:
An early insight |
title_fullStr |
Modelling continuance intention in mobile commerce usage activities:
An early insight |
title_full_unstemmed |
Modelling continuance intention in mobile commerce usage activities:
An early insight |
title_sort |
modelling continuance intention in mobile commerce usage activities:
an early insight |
publisher |
TextRoad Publication |
publishDate |
2016 |
url |
http://discol.umk.edu.my/id/eprint/8455/ http://www.textroad.com/Applied%20Environmental%20and%20Biological%20Sciences.html |
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13.18916 |