The level of importance of food labels on food products
The purpose of the research was to examine the level of importance of food labels on food products towards customer in Kelantan. From the research, the researcher has collected primary data and the secondary data that related to the problems of research. In this study, quantitative approach was used...
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2016
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my.umk.eprints.81932022-05-23T10:25:49Z http://discol.umk.edu.my/id/eprint/8193/ The level of importance of food labels on food products Zul Ariff Abdul Latiff An Nur Nabila Ismail Mohammad Amizi Ayob The purpose of the research was to examine the level of importance of food labels on food products towards customer in Kelantan. From the research, the researcher has collected primary data and the secondary data that related to the problems of research. In this study, quantitative approach was used and 200 respondents have been selected from Kota Bharu, Kelantan. The questionnaires were distributed to the respondents to gather the necessary information. After all data has been collected, the researcher analyzes data using SPSS and interpreted in the diagrams view. Based on the study that has been conducted, the result shows that the most significant factor that can use to examine the level of importance of food labels on food products are awareness and knowledge, attitude toward food level, subjective norm, perceived behaviour control and intention. 2016 Non-Indexed Article NonPeerReviewed Zul Ariff Abdul Latiff and An Nur Nabila Ismail and Mohammad Amizi Ayob (2016) The level of importance of food labels on food products. International Journal of Agriculture and Environmental Research, 2 (4). pp. 750-759. ISSN 2455-6939 http://ijaer.in/uploads/ijaer_02__51.pdf |
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description |
The purpose of the research was to examine the level of importance of food labels on food
products towards customer in Kelantan. From the research, the researcher has collected primary
data and the secondary data that related to the problems of research. In this study, quantitative
approach was used and 200 respondents have been selected from Kota Bharu, Kelantan. The
questionnaires were distributed to the respondents to gather the necessary information. After all
data has been collected, the researcher analyzes data using SPSS and interpreted in the diagrams
view. Based on the study that has been conducted, the result shows that the most significant
factor that can use to examine the level of importance of food labels on food products are
awareness and knowledge, attitude toward food level, subjective norm, perceived behaviour
control and intention. |
format |
Non-Indexed Article |
author |
Zul Ariff Abdul Latiff An Nur Nabila Ismail Mohammad Amizi Ayob |
spellingShingle |
Zul Ariff Abdul Latiff An Nur Nabila Ismail Mohammad Amizi Ayob The level of importance of food labels on food products |
author_facet |
Zul Ariff Abdul Latiff An Nur Nabila Ismail Mohammad Amizi Ayob |
author_sort |
Zul Ariff Abdul Latiff |
title |
The level of importance of food labels on food products |
title_short |
The level of importance of food labels on food products |
title_full |
The level of importance of food labels on food products |
title_fullStr |
The level of importance of food labels on food products |
title_full_unstemmed |
The level of importance of food labels on food products |
title_sort |
level of importance of food labels on food products |
publishDate |
2016 |
url |
http://discol.umk.edu.my/id/eprint/8193/ http://ijaer.in/uploads/ijaer_02__51.pdf |
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1763303949107986432 |
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13.18916 |