Consumption awareness of Indian community towards food label in Klang, Selangor
As the third largest ethnic in Malaysia, Indian community plays an important role in the increasing economy of food products and their awareness towards food labels can be considered as important indicator too. The Theory of Planned Behavior (TPB) is utilized as a theoretical framework in explaining...
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| Main Authors: | , |
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| Format: | Non-Indexed Article |
| Published: |
2015
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| Online Access: | http://discol.umk.edu.my/id/eprint/8174/ http://www.iarjournal.com/wp-content/uploads/IBTC2015-p45-50.pdf |
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