The mediating role of satisfaction, norms and conflict on families's food selection in Malaysia

Human eating behavior in food selection can be influenced by intrinsic values such as liking, taste, and odor, and extrinsic factors such as social, culture, and economy. Literature reviewed indicated that social, culture, family or group influences might outweigh the intrinsic trigger factors. Ther...

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Main Authors: Rosli Saleh, Wan Mohd Nazdrol Wan Mohd Nasir, Goh Kok Wei
Format: Non-Indexed Article
Published: 2014
Online Access:http://discol.umk.edu.my/id/eprint/8013/
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spelling my.umk.eprints.80132022-05-23T10:24:41Z http://discol.umk.edu.my/id/eprint/8013/ The mediating role of satisfaction, norms and conflict on families's food selection in Malaysia Rosli Saleh Wan Mohd Nazdrol Wan Mohd Nasir Goh Kok Wei Human eating behavior in food selection can be influenced by intrinsic values such as liking, taste, and odor, and extrinsic factors such as social, culture, and economy. Literature reviewed indicated that social, culture, family or group influences might outweigh the intrinsic trigger factors. Therefore, the objective of this study is to apply the proposed model by previous researchers in the Malaysian family setting. The model proposed the relationship between personal norms with satisfaction, social norms and preference conflict in making family food selection. This study was done in Klang Valley using the convenience sampling method and data were gathered using a questionnaire survey form. Survey respondents were Malaysians of at least 18 years of age, married with children and those who were responsible for preparing the meal for family members. 190 respondents participated in this study. The result showed that there is a significant mediating role by satisfaction and social norms, between personal norm and family food selection, while preference conflict is not a significant mediator. Mediation analysis and regression analysis was done to determine the most influential factors in family food selection and found the mediating role of social norms as the strongest compared to satisfaction. In conclusion, the model of personal norms, satisfaction, social norms, and preference conflict proposed by previous researchers, which was done in Western countries, had different results when applied to the Malaysian family setting. This could be due to the culture of more consensuses rather than individualism practiced by most Malaysian families compared to western families as far as family food selection is concerned. 2014 Non-Indexed Article NonPeerReviewed Rosli Saleh and Wan Mohd Nazdrol Wan Mohd Nasir and Goh Kok Wei (2014) The mediating role of satisfaction, norms and conflict on families's food selection in Malaysia. Journal of Entrepreneurship and Business, 2 (1). pp. 18-28. ISSN 2289-8298
institution Universiti Malaysia Kelantan
building Perpustakaan Universiti Malaysia Kelantan
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Kelantan
content_source UMK Institutional Repository
url_provider http://umkeprints.umk.edu.my/
description Human eating behavior in food selection can be influenced by intrinsic values such as liking, taste, and odor, and extrinsic factors such as social, culture, and economy. Literature reviewed indicated that social, culture, family or group influences might outweigh the intrinsic trigger factors. Therefore, the objective of this study is to apply the proposed model by previous researchers in the Malaysian family setting. The model proposed the relationship between personal norms with satisfaction, social norms and preference conflict in making family food selection. This study was done in Klang Valley using the convenience sampling method and data were gathered using a questionnaire survey form. Survey respondents were Malaysians of at least 18 years of age, married with children and those who were responsible for preparing the meal for family members. 190 respondents participated in this study. The result showed that there is a significant mediating role by satisfaction and social norms, between personal norm and family food selection, while preference conflict is not a significant mediator. Mediation analysis and regression analysis was done to determine the most influential factors in family food selection and found the mediating role of social norms as the strongest compared to satisfaction. In conclusion, the model of personal norms, satisfaction, social norms, and preference conflict proposed by previous researchers, which was done in Western countries, had different results when applied to the Malaysian family setting. This could be due to the culture of more consensuses rather than individualism practiced by most Malaysian families compared to western families as far as family food selection is concerned.
format Non-Indexed Article
author Rosli Saleh
Wan Mohd Nazdrol Wan Mohd Nasir
Goh Kok Wei
spellingShingle Rosli Saleh
Wan Mohd Nazdrol Wan Mohd Nasir
Goh Kok Wei
The mediating role of satisfaction, norms and conflict on families's food selection in Malaysia
author_facet Rosli Saleh
Wan Mohd Nazdrol Wan Mohd Nasir
Goh Kok Wei
author_sort Rosli Saleh
title The mediating role of satisfaction, norms and conflict on families's food selection in Malaysia
title_short The mediating role of satisfaction, norms and conflict on families's food selection in Malaysia
title_full The mediating role of satisfaction, norms and conflict on families's food selection in Malaysia
title_fullStr The mediating role of satisfaction, norms and conflict on families's food selection in Malaysia
title_full_unstemmed The mediating role of satisfaction, norms and conflict on families's food selection in Malaysia
title_sort mediating role of satisfaction, norms and conflict on families's food selection in malaysia
publishDate 2014
url http://discol.umk.edu.my/id/eprint/8013/
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score 13.214268