The role of green marketing towards purchase intention among Malaysian customers

This study investigates the relationship between green marketing strategies and customer purchase intention towards green products. The objective of the study is to examine the effectiveness of perceived green marketing in customers’ purchase intention in Malaysia. The finding has been supported by...

Full description

Saved in:
Bibliographic Details
Main Authors: Sathiswaran Uthamaputhran, Azlinda Shazneem Md Shuaib, Nurul Hasliana Hamsani
Format: Non-Indexed Article
Published: 2014
Online Access:http://discol.umk.edu.my/id/eprint/8012/
http://fkp.umk.edu.my/journal/download/1-v2.pdf
Tags: Add Tag
No Tags, Be the first to tag this record!