Success factor of new product launch by printing and publishing business in Malaysia

Printing and Publishing Business is the the main magazine and newspaper producer in Malaysia. Research that conducted will focusing on determining the success factor of new product launch . It identify the most significant success factor which influence the success of the new product launch.Success...

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Bibliographic Details
Main Authors: Nurul Ashykin Abd Aziz, Siti Fariha Muhamad, Afifah Hanim Md Pazil, Nurul Aien Abd Aziz, Noreen Noor Abd Aziz
Format: Non-Indexed Article
Published: 2015
Online Access:http://discol.umk.edu.my/id/eprint/8000/
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