Underlying effects of destination image on trip behavior among millennials visitor: a case of Langkawi Island
The purpose of the study is aimed to examine the relationship of all factors (tourist expectations, tourist loyalty, tourist satisfaction, perceived value and perceived quality) that will be affected by destination image on trip behavior among millennial visitors. Convenience sampling method had bee...
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| Main Authors: | , , , |
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| Format: | Undergraduate Final Project Report |
| Published: |
2016
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| Online Access: | http://discol.umk.edu.my/id/eprint/7267/ |
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