The determinants of brand equity: an evidences of Kelantan tourist
Tourism destination become more substitutable due to increasing competition in tourism market, destination branding is seen as a viable analogy for building destination brands and crafting a unique identity for tourism places that will attract tourists to visit. The aim of this paper is to study the...
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| Main Authors: | , , , |
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| Format: | Undergraduate Final Project Report |
| Published: |
2016
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| Online Access: | http://discol.umk.edu.my/id/eprint/7266/ |
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