The relationship between e-word of mouth, ease of use, usefulness and enjoyment towards online behavioural intentions
This research was conducted to identify the effects of social media sites towards the intention in choosing the destination among students of Universiti Malaysia Kelantan (UMK). This included when the student was get attracted to buying a tourism product such purchasing destination package from any...
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| Main Authors: | , , , |
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| Format: | Undergraduate Final Project Report |
| Published: |
2016
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| Online Access: | http://discol.umk.edu.my/id/eprint/7234/ |
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