Perceived usefulness, perceived ease to use, self-efficacy, maintaining social distancing, perceived enjoyment and intent to purchase Harumanis Perlis in Agrobazaar Online / Mohamad Akram Mohamad Nozi

• Main Author: Mohamad Nozi, Mohamad Akram
• Format: Research Reports
• Language: English
• Published: 2022
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Electronic commerce
• Online Access: https://ir.uitm.edu.my/id/eprint/60159/1/60159.pdf; https://ir.uitm.edu.my/id/eprint/60159/

For year of 2021, Harumanis season was fall under pandemic of Covid-19 and restricted movement order. Problems aroused when farmers faced difficulties to sell their fruit. Therefore, selling Harumanis online was an alternative ways sell to cope with the situation. The aim of this study was to invest...